We are a brand design
consultancy specialising in
creating engaging stories


How we became storytellers

Before launching the STUDIO, we ran a few small businesses in the design industries. As many businesses do, we put a heavy emphasis on placing our products before the story. Our marketing strategy and communication lacked the emotional connection our customers were craving. So we changed things up; story first, products second. Our first story campaign was launched in 2006 generating more sales than we ever achieved before. Since then, we’ve never looked back.

Who we are

Now we want you to experience the same; to build loyal customer base who are your ambassadors and cheerleaders, and who understand your purpose and want to be part of your mission and vision.

We are a small team of strategic thinkers, storytellers, photographers, creators, developers, designers and artists who learnt through experience and a lot of trial and error scenarios. We are educators who stand by your side.

How we can help

We love helping brands in creative and lifestyle industries. Among our clients we have a range of independent fashion, homeware and furniture brands, interior designers, building specialists, architects and artists.

Whoever we work with, for us it’s all about collaboration. We like to take our clients on a journey of storytelling possibilities. Consider us as your external team for creative, transformative and effective ideas. With us you know where you stand, we say it as we see it. We push the boundaries and push for innovative and emotive ideas which your competitors are most likely overlooking. We help you to build trust and grow your connections at every touchpoint.

Our team

STUDIO/ESTILA team is led by Karolina Barnes. Karolina's background is in retail, design and hospitality. She was involved in business from her teens when her parents started a family distribution and retail business. After gaining her degree in economics and business studies, she started her own businesses in various industries. In 2013, she retrained as an interior designer and two years later founded ESTILA with a mission to share and highlight inspiring stories of British design, sustainability, craftsmanship and innovation within creative industries. Through interviewing brand founders and working with marketing teams she developed a storytelling formula which helps not only with the content design and creation for the magazine but it also shapes the way brands communicate their story, ethos, purpose, mission and vision. She regularly speaks on the subject of storytelling in marketing, PR and sales at design-led trade shows and business events.

Let's create something amazing together.
View our work