We are a customer-centric marketing & design studio helping design brands unlock sales potentials and revenue channels.

Who we are

We are a small team of strategic thinkers, storytellers, photographers, web developers, designers and artists who learnt through experience and a lot of trial and error scenarios. We are educators who stand by your side.

Our mission is simple: helping design brands gain more visibility and grow. We want you to build loyal customer base who are your ambassadors and cheerleaders, and who understand your purpose and want to be part of your vision.

Who we help

We love helping brands in creative and lifestyle industries. Among our clients we have a range of independent fashion, homeware and furniture brands, interior designers, building specialists, architects and artists.

Whoever we work with, for us it’s all about collaboration. We like to take our clients on a journey of new possibilities and opportunities. Consider us as your external team for creative, transformative and effective ideas. With us, you know where you stand, we say it as we see it. We push the boundaries and push for innovative and emotive ideas which your competitors are most likely overlooking. 

Our team

STUDIO/ESTILA team is led by husband and wife Paul and Karolina Barnes. While Paul’s background is in IT and technology, Karolina’s background is in retail, design and hospitality. They ran a couple of businesses together before Karolina’s life changing diagnosis led her to retraining as an interior designer and later starting ESTILA platform with a mission to connect the design and art worlds.

Through interviewing brand founders and working with marketing teams she has developed a storytelling formula which helps to shape the way brands communicate their stories. She regularly delivers workshops and speaks on the subject of storytelling in marketing, PR and sales at design-led trade shows and business events.

How we became storytellers

When we ran our previous businesses, our marketing was heavily based around our products and services. As a result, our communication lacked the emotional connection our customers were craving. So we changed things up; unlike our competitors we focused on storytelling. Our first story campaign was launched in 2006 generating more sales than we ever achieved before. Since then, we’ve never looked back.


When design is executed well, it is a great vehicle to connect on human level. It taps in the psychology of human being that no other discipline does.


Stories. Design. Results

Connecting emotionally through stories is nothing new. What’s new, however, is the increasing importance and urgent need for the way your brand communicates verbally and visually with customers that are right for you. It’s about sharing stories that your customers love and align themselves to. Stories that connect on emotion levels. Stories that convert fans into loyal customers.  

Unlike other marketing and design studios, we understand that each brand story is different and so our design solutions are tailored to your business, its needs and goals. Each project we undertake we approach by using our proven brand storytelling methods and processes that guarantee results you’d like to achieve.



We know you have an exceptional product that no one else has. We want help you bring that in front of your customer and audience who will understand who you are and what you are trying to achieve long term. We believe that for a business to become a successful brand it needs to have a solid strategic plan and focus. It also needs to communicate and engage with customers consistently. Our approach is therefore customer-centric. Working with us, you explore new possibilities and opportunities for your business.


Some of our work, especially selected for you