Having designed her latest jewellery collection inspired by the vibrant colours of Cuba, Victoria von Stein wanted to translate this into lifestyle imagery, connecting customers better to the brand, while gaining more engagement and brand awareness.
After discussing the concept and vibe we wanted to achieve, we researched several suitable locations in London. We found one of Cuckzoo’s apartments as the best option (considering a very limited budget). To support the story, we sourced additional fashion accessories from other independent brands including Bianca Elgar, Elaine Bernstein and Alexandra de Curtis. The main story was about creating a vibrant yet sophisticated feel with contrasting colours and a small element of movement. The storytelling imagery created on this shoot was used on VVS website, leaflets and POS. Furthermore, the content is also helpful for social media platforms, in particular Instagram. Finally, we turned the content into a feature in ESTILA Volume 7.
Victoria von Stein, the founder & jewellery designer