Art Direction and Styling
After discussing the concept and vibe we wanted to achieve, we researched several suitable locations in London. We found one of Cuckzoo’s apartments as the best option (considering a very limited budget). To support the story, we sourced additional fashion accessories from other independent brands including Bianca Elgar, Elaine Bernstein and Alexandra de Curtis. The main story was about creating a vibrant yet sophisticated feel with contrasting colours and a small element of movement. The storytelling imagery created on this shoot was used on VVS website, leaflets and POS. Furthermore, the content is also helpful for social media platforms, in particular Instagram. Finally, we turned the content into a feature in ESTILA Volume 7.