Brand Story Strategy & Consultancy
Making your brand stand out
Brand strategy bridges the gap between business strategy and customer experience. It is informed by an in-depth research, helping you to build solid foundations of your business. Our brand strategy services identify your unique brand positioning in the market as well as customer behaviour, boosting loyalty and building brand assets.
Using our proven methods and creative thinking, we work collaboratively with you and your team to build a brand that operates in blue oceans (where competitors are irrelevant), driving business growth.
your blue ocean.
Research. Data. Strategy
When you’re unclear about who you are as a brand – why you exist, how you’re making the customer life better, and/or the world a better place, what you’re trying to achieve and what you stand for – your business will suffer.
Our brand strategy gives you the clarity you need. It’s the ultimate blueprint helping you communicate your brand story clearly and in a consistent and cohesive manner.
At STUDIO/ESTILA, every brand strategy project starts with a thorough research. We look inside of your business first – your story and values (why the company was started, what problems were identified, what solutions were missing in the market). Then, we look outside of the business into the market. We analyse your customer behaviour, what values they share with you and viewpoints they align with. We also research your competitors in depth to understand not only how different you are to them but also we pick upon any signals and information we can learn from.
Data collected and analysed inform the brand’s core narrative and strategy, unique to your brand.
WHAT WE CAN HELP YOU WITH
Brand Story Strategy
Brand Story Consultancy
Brand Story Workshops
Brand storytelling courses
Are you new to brand storytelling? We created our insightful and thought-provoking brand storytelling courses to help you gain basic storytelling skills, improve brand communication and teach you how to create your own brand strategy.
Level one: Brand storytelling basics
In this one-hour introductory course you’ll learn the basic principles of brand storytelling in branding, marketing and PR. By the end of the course you will gain understanding of what brand storytelling is, how it impacts every aspect of your business as well as customer facing roles, communication and sales.
Level two: Crafting your brand story
Building on the previous course, you will put your knowledge into action by crafting your own brand story. This course has 12 lessons, is self-paced and you will walk away with your own brand story guide which you can use as an internal document for everyone in your business to follow and adhere to.
Level three: Creating a brand strategy + consultancy
This 24 lesson course teaches you how to create your own brand strategy. It takes you through our proven framework, from research and goal setting to planning and execution. After completion you get one hour consultation with our brand strategist.