Gone are the days when customers just looked for random products. These days customers are looking for something more meaningful, something with a deeper purpose, aligned to their values and viewpoints. According to a global report by Accenture, 63% of customers are buying goods and services from companies that reflect their personal values and beliefs. To embrace uniqueness and individuality through such products and shared values, customers are asking brands to give them highly personalised and unique experiences. Collaborating and partnering with other businesses can win such customers over.

At STUDIO/ESTILA, all collaborations start with spotting opportunities based on the “feel” of the market and what experiences and products customers desire, or are looking for, at one particular moment in time. The findings of this first step inform the initial collaborative idea and story angles that can be told through marketing and sales campaigns.

The success of any collaborative project relies heavily on trust, respect, co-operation and passion for the desired outcome. When we get involved in strategic collaborations, we ensure that all parties have these qualities and all objectives are therefore achieved within the allocated time and budget.