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Grow your business by partnering with the right brands and designers
Brand collaborations seem to be bigger and more and more popular. Not to be confused with influencer partnerships, collaborations between two (or more) businesses, who share similar values and audiences, have many benefits. But not all collaborations find a happy ending.
We are passionate about bringing brands together at the right time and for the right collaborative idea or project. Our specialty is in spotting opportunities that maximise results for everyone involved, reaping the benefits of the investment in equal measures. When we do collaborations, everyone wins!
a brand strategy.
Gone are the days when customers just looked for random products. These days customers are looking for something more meaningful, something with a deeper purpose, aligned to their values and viewpoints. According to a global report by Accenture, 63% of customers are buying goods and services from companies that reflect their personal values and beliefs. To embrace uniqueness and individuality through such products and shared values, customers are asking brands to give them highly personalised and unique experiences. Collaborating and partnering with other businesses can win such customers over.
At STUDIO/ESTILA, all collaborations start with spotting opportunities based on the “feel” of the market and what experiences and products customers desire, or are looking for, at one particular moment in time. The findings of this first step inform the initial collaborative idea and story angles that can be told through marketing and sales campaigns.
The success of any collaborative project relies heavily on trust, respect, co-operation and passion for the desired outcome. When we get involved in strategic collaborations, we ensure that all parties have these qualities and all objectives are therefore achieved within the allocated time and budget.
Give your business a boost
What can collaborations do for your brand.
– Help increase brand awareness
– Help enter new markets
– Help build reputation faster
– Help increase sales and profits
– Build customer relationships & loyalty
– Elevate brand and increase market share
– Help share knowledge and costs
Same market collaborations
To ensure that each collaborative project delivers successful results, we take the following steps.
Research market opportunities
Find potential collaborators
Research ideas and story angles
Match ideas to potential partners
Start a conversation
Prepare a presentation
Set timescales and deadlines for:
Samples and product manufacturing
Social media assets
Press release & PR assets
Print materials assets
Set a launch date
Activate PR, marketing and sales plans
Monitor and analyse data