Optimise and Support

Conversion and Analytics

Conversion and Analytics is about what happens after people arrive. We set up measurement you can trust, read what visitors actually do, and make small changes in agreed cycles. We also check how search engines and AI assistants read and describe your business, and fix what they get wrong.

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Who it is for

Clear support for the point you are at now.

The service is scoped around the current site, product or process so the next step is useful rather than overbuilt.

Interiors brands and makers with visitors but few enquiries, sample requests or orders.
Ecommerce businesses that want to know which pages and steps lose people.
Businesses that have never trusted their analytics, or have never looked at them.
Brands that want to be found and described correctly by AI assistants as well as search.

Usually starts with a measurement check and one baseline cycle, so decisions are made from data rather than instinct.

Common problems

The practical issues this service is designed to clarify.

The work avoids broad promises and focuses on decisions, structure and code a business owner can act on.

Visitors arrive, look and leave, and nobody knows where the journey breaks.

Analytics exists but is unreliable, incomplete or blocked by consent settings nobody configured.

Product pages answer the wrong questions, so enquiries and orders stall.

AI assistants and search summaries describe the business vaguely or wrongly.

Scope

What this can include, and what it does not include by default.

The exact scope is confirmed after an enquiry or audit. This keeps the work practical and avoids promises that need a larger brief.

Included

Analytics review and setup: goals, events, consent handling and a dashboard that answers real questions.
Journey analysis of enquiry, sample request and checkout flows, with observed friction points.
Conversion changes to product pages, forms and calls to action, tested before and after.
AI discoverability: how AI assistants read and describe the business: structured data, clear product facts, and checks on how AI tools describe you.
Improvement cycles: a short list of changes each cycle, made, measured and reviewed with you.
Before-and-after or split comparison where traffic allows a fair reading.

Not included by default

Paid advertising and campaign management.
Technical SEO audits and page speed work, which sit under SEO and Performance.
Guaranteed uplift in enquiries, sales or rankings.
Photography, copywriting and content production beyond small page changes.

Related services

Useful next routes.

These routes can be combined once an audit or enquiry clarifies the safest scope.

Support Retainers

Monthly technical, quality engineering and AI automation support with agreed hours, monitoring and response expectations.

Explore service

Conversion and Analytics

Ready to make this part of the work clearer?

Share the current website, platform, process or AI question and Studio Estila can recommend a sensible next step.

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