AI product
A production AI product for conversational product discovery, structured search, comparisons and recommendations, connected to the House of Estila ecosystem.
The challenge
Product discovery through conversation needs more than a plausible answer. Search, comparisons, suitability and requests have to connect to structured data and business workflows, with controls around what the AI can say or do.
The product connects conversational discovery with structured product and showroom search, comparisons and recommendations.
AI tool calling connects the conversation to defined capabilities. Guardrails and suitability controls are part of that design.
Saved products, supplier data, sample requests, bespoke requests and lead-time workflows connect discovery to practical next steps.
Model fallback and business integrations are part of the product experience. Together these capabilities provide a real reference for AI product development and the behaviour that Quality Engineering needs to examine.
What was built
What the work involved, and what it produced.
Built and run
AI tool calling · Structured product search · Model fallback · Business integrations
Outcome
Ask Estila is a production AI product connecting conversational discovery with search, recommendations and request workflows. It gives Studio Estila direct experience of building useful AI around product data, controls and business processes.
Services used
Related service areas show how similar work can be scoped with Studio Estila.
Conversational assistants, AI search and recommendation systems that answer from your own product data, within rules you set.
Explore service02Careful AI support for content workflows, product information, internal tools and reviewed digital improvements.
Explore service03Testing for AI assistants, search and recommendations: wrong answers, prompt injection, guardrails, tool calls, fallbacks and conversational journeys.
Explore service04Automated regression suites with Playwright, Cypress or Selenium, plus API tests and CI, so every release is checked the same way.
Explore service05Websites, web applications and digital products designed around what people need to understand, then built to last.
Explore serviceStart a conversation
Use the guided start or the contact form to discuss a platform, product or AI need with the same approach.
