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Trade platform

House of Estila

A trade platform bringing together a large product catalogue, designer memberships, restricted pricing, product discovery, a showroom and events. Studio Estila's experience spans the commerce platform and the operations around it.

The challenge

What needed to work.

A trade platform has to support several connected journeys: finding products, understanding access and pricing, requesting samples or bespoke work, and moving into showroom, event or booking workflows. The catalogue and the business processes need to work together.

Drupal Commerce provides the commerce foundation. Catalogue structure, designer memberships and restricted pricing are considered together with the journeys they support.

Product search and Algolia connect people with the catalogue. Sample and bespoke requests then carry the conversation into the next business process.

The wider platform includes a showroom, events and bookings, with CRM, GoHighLevel and automation connecting the operational work.

Infrastructure and performance optimisation are part of the experience behind the platform. It provides a practical reference for designing, building, testing and improving connected digital services.

What was built

Capabilities and outcome.

What the work involved, and what it produced.

Built and run

  • A large product catalogue and trade platform on Drupal Commerce.
  • Designer memberships and restricted pricing.
  • Product search using Algolia.
  • Sample and bespoke request journeys.
  • Showroom, event and booking capabilities.
  • CRM and GoHighLevel integrations.
  • Automation supporting the platform's business processes.
  • Infrastructure and performance optimisation.

Drupal Commerce · Algolia · GoHighLevel

Outcome

House of Estila is a working reference for connected trade commerce: catalogue discovery, membership, restricted pricing, requests and the operational services around them. The experience informs how Studio Estila approaches platforms for other businesses.

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